Best AI Tools for SEO Professionals in 2024

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The recent growth of artificial intelligence has made SEO enthusiasts both happy and worried. They are happy because it has the potential to revolutionize how SEO professionals work, as many tedious tasks can be automated. On the other hand, they are also worried that search engines and blogging will become obsolete after Google released the Search Generative Experience (SGE).

While some may have concerns about its impact, we believe in the positive side of AI for SEO professionals. By incorporating AI tools into SEO tasks, SEO experts can streamline their workflow and achieve better results for their clients. It’s important to note that AI cannot replace human creativity and understanding of user intent and behavior, making the role of SEO professionals indispensable in creating effective strategies.

ProductProductFeaturesWebsite
Best AI Tools for SEO Content Writing
Frase

Frase

  • SEO Research
  • Competitor Research
  • AI Writer
  • 200+ AI Tools template
  • Outline Builder
  • Google Search Console Content Analysis
  • Topic Score Optimization
  • Keyword Optimization Suggestion
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Best AI Tools for SEO Content Writing
Surfer SEO

Surfer SEO

  • Surfer AI for creating articles using AI.
  • Content Editor for optimizing content.
  • Keyword Research to find relevant keywords for your content.
  • Integration with Google Docs, WordPress, Jasper, and Contentful.
  • Content Audit and SERP Analyzer (requires add-ons for lower plans).
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Best SEO Research Platform with AI Tools
SERanking

SERanking

  • AI Article Writer(Add-Ons)
  • Complete SEO Research (Keyword, Backlink, Competitor, etc.)
  • Content Editor with content scoring, competitor research, keyword suggestion, and more.
  • Website Audit & On Page Checker
  • Rank Tracker
  • and more
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Best AI Internal Link Builder
LinkWhisper

LinkWhisper

  • Automatic internal link suggestion powered by AI
  • Automatic Linking of Chosen Keywords
  • Internal Link Reporting
  • Fix broken link
  • Suggesting a link to help rank for a target keyword on Google.
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Best WordPress SEO Plugins with AI Features
RankMath AI

RankMath AI

  • SEO Plugins
  • Content AI:
    • 40+ AI Tools to Help You with Any Writing Task within WordPress
    • Customize content based on audience, brand voice, etc.
    • Bulk SEO Title & Description in WordPress
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What are AI Tools for SEO Professionals?

AI tools for SEO professionals encompass a range of functionalities that support SEO tasks, including keyword research, content optimization, internal linking, and website performance tracking. These tools utilize artificial intelligence and natural language processing to assist professionals with their SEO endeavors and improve their online visibility on search engines like Google. While some tools provide comprehensive features, others focus on specific functionalities within search engine optimization, such as AI writing tools, internal link building, or rank tracking. 

Best AI Tools for SEO Content Writing

Frase

Frase Key Features

  • AI Writing Assistant: a powerful tool that enhances content creation by offering various functionalities such as rewriting sentences, creating outlines, and expanding paragraphs, leading to high-quality and compelling content.
  •  200+ AI Tools Template provides a ready-made prompt template with a time-saving and flexible resource for diverse SEO writing tasks, such as writing paragraphs and meta descriptions, eliminating the need for manual prompt creation while allowing customization when specific prompts are required.
  • Competitor SEO Research features help you gain a competitive edge by analyzing factors such as word count, Domain Authority (DA), links, and keyword usage. It provides valuable insights for optimizing your own content by looking at content gaps to improve search rankings.
  • Outline Builder is an indispensable tool that helps the SEO team create well-structured outlines using competitor headings and AI-generated paragraphs, streamlining the outlining process and ensuring comprehensive content coverage.
  • Google Search Console Content Analysis: This feature can identify keyword opportunities and optimize blog posts based on user intent and search visibility, making data-driven decisions to enhance the effectiveness of their content strategy.
  •  Topic Score or Keyword Optimization Suggestion feature assists in identifying topics or keywords that require attention in blog post content, allowing SEO professionals to prioritize optimization efforts and ensure well-optimized content that resonates with the target audience.

Why do we choose Frase over other similar tools?

  • Comprehensive coverage of the writing process, with a focus on content optimization.
  • More affordable pricing with unlimited AI usage, with the option to add additional team members.
  • All-in-one apps, including competitor research, AI copywriting, optimization, and ranking opportunities.
  • Automatic creation of content briefs for efficient workflow.
  • User-friendly Long-Form document editor for generating AI-powered long-form articles.
  • Assistance not only in content optimization but also in generating writing ideas through topics, questions, statistical data, the latest news, related Wikipedia pages, and more.
  • Cost-effective solution compared to other similar SEO tools.

Frase Pricing

Frase pricing is affordable compared to similar tools and offers a complete set of features and a user-friendly interface. Frase offers three different plans, each with different limits. You can try this for just $1 for five days.

  • Solo: $14.99 for four articles (approximately $3.75 per article).
  • Basic: $44.99 for 30 articles (around $1.5 per article).
  • Team: $114.99 for unlimited articles (less than $1 per article) and 3 user seats.

There is a 15% savings for annual customers, starting at $12.66. Additionally, you can add SEO data for just $35. This is a more cost-effective solution than using separate SEO tools and includes unlimited AI writers.

Surfer SEO

Surfer SEO Key Feature

  • Surfer AI for creating articles using AI.
  • Content Editor for optimizing content.
  • Keyword Research to find relevant keywords for your content.
  • Integration with Google Docs, WordPress, Jasper, and Contentful.
  • Content Audit and SERP Analyzer (requires add-ons for lower plans).

Why do we choose Surfer SEO over other similar tools?

  • It is one of the most popular SEO content optimization tools, recommended by famous SEO experts, including Matt Diggity and Gael Breton.
  • Some free features, such as keyword extension and an AI article outline generator, are available.
  • The AI feature uses the GPT-4 32K AI model for higher-quality results.
  • The AI-generated article created by Surfer is optimized for SEO.

Surfer SEO Pricing

Surfer SEO has higher pricing than Frase, but it offers a 7-day money-back guarantee. Given its popularity, Surfer is worth determining whether its pricing and features are worth it for your specific use case.

  • Essential AI ($119/month): 60 AI Articles and 300 Content Editors per year.
  • Advanced AI ($239/month): 120 AI Articles and 1200 Content Editors per year.
  • Max AI ($419/month): 240 AI Articles and 3,600 Content Editors per year, including add-ons.
  • Enterprise (Custom Limit)

Best SEO Research Platform with AI Tools

SERanking

SERanking is an all-in-one SEO platform that helps you in your daily SEO efforts by providing the features and data you need to improve your search performance.

SERanking Key Feature

  • SERanking AI Writer (Add-Ons): Using AI to Generate Article Topics, Outlines, and Paragraphs.
  • AI-Powered On Page Checker
  • Comprehensive SEO Research (Utilizing keyword research tools, analyzing backlinks, researching competitors, etc.).
  • Content Editor offers a range of features, including content scoring, competitor research, and keyword suggestions, among others.
  • Website Audit
  • Rank Tracker
  • And numerous other features.

Why do we choose SERanking over other similar tools?

  • SERanking is a more affordable SEO research tool than similar tools, such as SEMRush and Ahrefs. The data quality is still considered good.
  • Content editors with AI writing features are user-friendly and combined with comprehensive SEO data from SERanking.
  • Content scores and term suggestions are helpful when optimizing content for SEO rankings.

SERanking Pricing

The AI feature is a separate add-on from their main package. To purchase these add-ons, you must be a paid user of SERanking.

  • 15 Articles: $29 per month, with a word limit 25,000.
  • 30 Articles: $49 per month, with a word limit 50,000.
  • 120 Articles: $99 per month, with a word limit 250,000.

The SERanking paid plan starts at just $44 and includes all the essential SEO tools, such as a backlink checker, competitive keyword analysis, rank tracker, and website audit. The cheapest plan should be sufficient for most SEO needs, while the higher-priced plans offer additional limits and feature benefits.

LinkWhisper is a smart internal linking tool powered by AI for WordPress sites. This tool helps you create internal links within your own site to improve user experience and enhance your SEO.

  • Automatic internal link suggestion powered by AI
  • Automatic Linking of Chosen Keywords
  • Internal Link Reporting
  • Fix broken link
  • Suggesting a link to help rank for a target keyword on Google.
  • It is a unique tool that will help you easily build internal links within your WordPress site.
  • 1 site: $97/year
  • 3 sites: $137/year
  • 10 sites: $187/year

Best WordPress SEO Plugins with AI Features

RankMath

RankMath is one of the most popular SEO plugins for WordPress with an AI feature.

RankMath Key Feature

  • SEO Plugins
  • Content AI:
    • 40+ AI Tools to Help You with Any Writing Task within WordPress
    • Customize content based on audience, brand voice, etc.
    • Bulk SEO Title & Description in WordPress

Why do we choose Rankmath over other similar tools?

  • One of the most popular SEO WordPress Plugins
  • A free version of SEO plugins is available, along with affordable pricing for the Content AI feature.
  • Unique AI-powered tools are available within WordPress to enhance your daily writing tasks directly on the platform. There is no need to copy and paste or connect between multiple platforms.

Rankmath Content AI Pricing

This content AI feature can be used in the free version of RankMath.

  •  Starter: $3,99/month (7500 monthly credit)
  • Creator: $7,99/month (18000 monthly credit)
  • Expert: $12,99/month (45000 monthly credit)

Note: 1 credit equals 1 word.

10 Things to Consider When Choosing the Best AI Tools for SEO Professionals

When selecting AI tools for SEO professionals, it’s essential to consider the following factors:

  1. Ease of Use: The tools should offer an intuitive user experience and streamline the SEO optimization process, making implementing strategies for improving search engine rankings easy.
  2. Features: Complete features such as content ideas, SEO keyword research, content optimization, content opportunities, and competitor research can significantly enhance the capabilities of AI tools for SEO professionals.
  3. Pricing: The tools’ price should reflect their features and capabilities, ensuring they offer value for the investment.
  4. Output & Data Quality: The output generated by the AI tools should meet the expectations for high-quality content with SEO optimization, ensuring that the strategies align with the client’s goals.
  5. Popularity and Reviews: Consider the popularity and user reviews of the AI tools to gauge their trustworthiness and effectiveness in helping SEO professionals.
  6. Customization: The tools should allow customization of the content generated based on factors such as the competitor to use, the keyword to use, and the writing tone.
  7. Performance Tracking Feature: Tools should provide insights on tracking website performance, such as keyword ranking and the number of impressions.
  8. Data Analysis Feature: Access to keyword data and competitor analysis can streamline SEO optimization strategies. This data is crucial for creating SEO-friendly content and ensuring that the content is optimized based on user search intent.
  9. Collaboration Feature: Some AI tools may offer collaboration features that enable multiple team members to work together on implementing SEO strategies seamlessly. This can be beneficial if you work as part of an SEO team.
  10. Integration with the platform:  Integrating with related platforms, such as Google Search Console or WordPress, can help streamline workflow. 

When utilizing AI tools for SEO optimization, it is crucial to prioritize developing strategies that align with the client’s goals and resonate with the target audience. It is advisable to avoid relying solely on AI-generated content, as human input is vital in tailoring the content based on the actual user experience and ensuring that all content is fact-checked.

Is It Better to Use AI Tools Instead of Human SEO Professionals?

AI tools can enhance the work of SEO professionals by streamlining optimization processes and providing valuable insights. However, human professionals play a critical role in understanding industry dynamics, creating original strategies, fact-checking content, and adapting tactics based on real-time trends and interactions. The best approach is to leverage AI tools as supportive resources while leveraging human creativity and understanding of user intent and behavior to create effective SEO strategies.

What is the reason for not solely utilizing ChatGPT?

While ChatGPT is a powerful tool, its functionality is limited in the context of SEO optimization. ChatGPT provides less data and functionality even when connected to third-party data. The workflow is also not streamlined and requires multiple extra steps. SEO professionals require AI tools that seamlessly integrate into their workflow, offering features tailored to keyword research, content creation and optimization, and performance tracking.

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Author
Jasper S Bill is an experienced marketer who is passionate about utilizing AI to drive productivity and achieve positive marketing results. With countless hours spent testing and using AI marketing tools, Jasper brings a wealth of experience to the table. His commitment to staying at the forefront of AI-driven marketing strategies has made him a valuable asset in driving exceptional business growth.