Frase Review: Features, Pricing & Use Cases

What it does

Frase is a content platform that researches, writes, optimizes, publishes, and monitors content so it ranks on Google and gets cited by AI. It watches published pages for ranking and traffic decay and tracks brand mentions and citations across ChatGPT, Perplexity, Claude, Gemini, and Google AI. Paid plans start at $39/mo on yearly billing, with a 7-day free trial.

Key features

• Frase Answers A conversational widget on the customer's own site that answers visitor questions from published content and cites the source pages.
• SEO research and briefs Reads pages already ranking for a topic, surfaces real searcher questions and content gaps, and assembles a structured brief.
• Topic clusters Maps a pillar page and its supporting content, identifies missing subtopics, and turns each gap into a brief.
• Brand voice Learns a brand's tone from writing samples and notes, then drafts new pages to sound consistent across writers.
• SEO content optimization Drafts pages and scores them live against top-ranking results, showing specific edits to raise the score before publishing.
• GEO content optimization Scores drafts for AI-search citability and names changes that help engines like ChatGPT, Perplexity, and Gemini quote the page.
• Site audit Crawls an entire site and scores every page for technical SEO, content quality, and AI readiness, ranking fixes by impact.

What marketers use it for

• Build a content brief for a new SEO article from live search-results research.
• Refresh an already-published blog post that is falling behind current top-ranking pages.
• Track and benchmark a brand's visibility in AI chat answers against chosen competitors.
• Audit an entire website to prioritize technical SEO, content quality, and AI-readiness fixes.
• Capture the questions site visitors ask and turn them into new content topics.

Pricing plans

• Starter $39 /month billed yearly · $49/mo month to month
• Professional $103 /month billed yearly · $129/mo month to month
• Scale $239 /month billed yearly · $299/mo month to month
• Enterprise Not listed Custom, scoped to your org

FraseCMS hosting and the Frase Answers widget each have their own separate free tiers and paid add-on tiers, but the core Starter/Professional/Scale/Enterprise plans are all paid, with only a 7-day free trial.

Capabilities and integrations