Semrush Review: Features, Pricing & Use Cases

Key features

• Keyword research Finds keyword ideas and metrics from a database of tens of billions of keywords across regional databases.
• Competitor analysis Shows a competitor's best keywords, paid strategy, backlinks and traffic trends in one view.
• Position tracking Tracks daily keyword rankings across traditional and AI search platforms.
• Site audit Crawls a site for technical SEO and AI-bot accessibility issues and prioritizes fixes by ranking impact.
• AI visibility tracking Tracks how often a brand appears in AI-generated answers and its share of voice over time.
• Prompt research Surfaces the questions people ask AI platforms in a category so a brand can see which topics to target.
• AI article generator Generates a full-length article from an audience, keyword, word-count and brand-voice brief.
• Google Business Profile automation Automatically creates posts, uploads photos and replies to reviews to keep a local business profile active.

What marketers use it for

• Marketers research a market's size and keyword landscape before deciding whether to enter it.
• SEOs benchmark how AI platforms describe their brand against named competitors.
• Content teams turn a target keyword into a brief and then a published article.
• SEOs find and prioritize technical site errors that keep search engines and AI systems from crawling a site.

Pricing plans

• Free Free For trying out the platform; no credit card required.
• SEO $117.33 /month
• Starter $165.17 /month
• Pro+ $248.17 /month
• Advanced $455.67 /month
• Enterprise Not listed Custom pricing, sold by requesting a demo.

Plan prices are the rate shown under the page's annual-billing display; each plan also lists a higher standard monthly rate (e.g. SEO is $139/mo month-to-month vs $117.33/mo billed annually). Paid add-ons are also sold separately: Additional Users (starting at $45/mo), Lead Generation ($90/mo), Base Report ($10/mo) and Pro Report ($20/mo); these are not included in the plans list since they require an existing subscription.

Capabilities and integrations