Synthesia Review: Features, Pricing & Use Cases

What it does

Synthesia is an AI video platform that turns a prompt, script, or document into a presenter-led video using AI avatars and voiceovers in 160+ languages. It can also dub or translate existing videos while preserving the original speaker's voice and lip-sync. The platform includes brand kits, real-time team collaboration, and video analytics for managing and publishing content, and it offers a free plan alongside paid plans.

Key features

• AI Avatars Provides 240+ ready-made AI presenter avatars, plus custom avatars built from a photo or a text prompt.
• AI Voice Generator Turns scripts into natural-sounding text-to-speech voiceovers using 1000+ voices in 160+ languages; cloning your own voice requires an Enterprise plan.
• AI Dubbing Dubs existing videos into many languages while cloning the speaker's voice and syncing lip movement.
• Video Translator Translates existing videos into other languages while preserving the original speaker's voice and lip-sync.
• Interactive Videos Adds clickable calls-to-action, in-video quizzes, and branching paths to videos to increase engagement.
• Brand Kit Applies a company's logo, colors, and style automatically across every video.

What marketers use it for

• Building onboarding, compliance, and skills training videos that teams can update and localize without re-shooting.
• Creating sales enablement content such as product demos and rep coaching videos without a production team.
• Producing marketing explainer videos and campaign content at lower cost than traditional video production.

Pricing plans

• Basic Free 500 credits / month
• Starter $19 /month $14/month when billed yearly
• Pro $89 /month $59/month when billed yearly
• Enterprise Not listed Custom pricing

Paid plans include monthly credits (Starter 1,250, Pro 6,000), pooled across all AI features. Yearly billing saves up to 4 months.

Capabilities and integrations