CapCut Review: Features, Pricing & Use Cases

What it does

CapCut is an AI-powered video and photo editor for creating content for platforms such as YouTube and Instagram. It can generate video from text, images, or keyframes, generate images from text or reference images, remove backgrounds from photos and video, and auto-generate captions in multiple languages. It also offers business templates aimed at marketing promos, social media ads, and corporate presentations. The core editor is free to use, with a paid Premium Pro tier that unlocks additional tools and can remove certain limitations or watermarks.

Key features

• AI video generator Generates video from a text prompt, images, or keyframes.
• AI image generator Creates images from a text prompt or reference images.
• Background remover Removes backgrounds from photos and from video in one click, without a watermark.
• Auto captions / subtitles Automatically generates captions for videos in multiple languages.
• Text to speech Converts written text into natural-sounding AI voice narration for videos and podcasts.
• Image Resolution Enhancer Upscales low-resolution images to higher resolution while preserving detail.
• Business templates Provides editable, pre-made video templates aimed at business and marketing content such as product promos and brand intros.

What marketers use it for

• Create video content for platforms like YouTube and Instagram.
• Produce marketing promos, social media ads, and corporate presentation videos for a business.
• Sharpen and enlarge product photos for e-commerce listings.
• Add automatic, multi-language captions to a video.
• Generate an AI voice narration for a video or podcast from text.

Pricing plans

The official site doesn't list plans on the pages we checked.

Capabilities and integrations