Submagic Review: Features, Pricing & Use Cases

What it does

Submagic is an AI video editor that automatically adds captions, removes silences, and inserts B-roll into short-form videos. Its Magic Clips feature turns one long-form video into multiple short clips for platforms like TikTok, YouTube Shorts, and Instagram Reels. It also includes an AI Actors Studio that generates presenter videos from a script without filming. An AI subtitle translator can add translated captions in multiple languages to reach a global audience.

Key features

• AI Auto Edit Automatically generates captions, adds emojis, highlights key words, applies animations, and inserts contextual B-roll from uploaded footage.
• Magic Clips Turns a single long-form video into many short, high-quality video clips in minutes.
• AI Actors Studio Generates a talking-head presenter video from a written script using a chosen AI avatar, without filming.
• Smart Trim Analyzes audio and removes dead air, filler words, and bad takes in one click, with adjustable trimming speed.
• AI B-Roll Reads the video transcript and automatically inserts relevant B-roll footage in one click.
• Auto Zoom Applies automatic zoom-in and zoom-out effects timed to the video's transcript to emphasize key moments.
• AI Eye Contact Adjusts a speaker's on-camera gaze so they appear to look at the viewer even while reading a script.

What marketers use it for

• Business owners creating short videos to generate leads and establish authority.
• Media companies converting long-form content into shorts at scale.
• Marketing teams producing short-form videos to support business growth.
• Agencies producing consistent, on-brand short-form video content for clients.
• Advertisers creating product-focused shorts intended to boost conversions.

Pricing plans

• Starter $19 /month 45 credits, billed monthly, cancel anytime
• Pro $39 /month 120 credits, billed monthly, cancel anytime
• Business $69 /month 300 credits, billed monthly, cancel anytime
• Custom Not listed Contact sales for custom pricing

Three published paid tiers (Starter, Pro, Business) plus a Custom contact-sales plan; a free tier with limited exports exists per the Auto Video Editor FAQ.

Capabilities and integrations