Microsoft Copilot Review: Features, Pricing & Use Cases

Key features

• Copilot Chat A chat assistant grounded in web and work data that answers questions and helps draft content.
• Copilot Cowork Plans and completes multi-step tasks across a user's business data, pausing for approval before delivering a finished artifact.
• Work IQ An intelligence layer that connects Copilot and agents to an organization's knowledge, context, people and work.
• Copilot Create Generates designs, images, banners, posters, videos, podcasts and surveys from a prompt, template or brand kit.
• Brand kits and templates Lets a business apply its logos, colors and fonts through brand kits or templates to keep generated designs on brand.
• Agent Builder / Copilot Studio Lets a user build custom, work-grounded agents from natural language and extend or scale them in Copilot Studio.
• Copilot Notebooks Organizes chats, files, meeting notes and project materials in one place and can generate podcast-style audio summaries.
• Work IQ API A developer API that gives custom agents and apps permission-aware access to an organization's work context.

What marketers use it for

• Optimize market research, track campaign performance, and create personalized marketing content at scale.
• Tailor sales pitch materials and offers to optimize a sales pipeline.
• Automatically rank top accounts and draft a briefing and pitch deck, then send weekly outreach emails to sponsors.
• Generate on-brand images, posters, banners and videos for marketing and creative materials.
• Support retail marketing campaigns as part of broader store and supply chain operations.

Pricing plans

• Copilot Chat Not listed included at no additional cost with an eligible Microsoft 365 subscription (Entra account users)
• Microsoft 365 Personal $9.99 /month
• Microsoft 365 Family $12.99 /month
• Microsoft 365 Premium $19.99 /month
• Microsoft 365 Pro $99.99 /month monthly billing only
• Microsoft 365 Business Standard with Copilot $28.20 /month $23.50/month per user when paid yearly
• Microsoft 365 Business Premium with Copilot $38.40 /month $32.00/month per user when paid yearly
• Microsoft 365 Copilot Business (add-on) $25.20 /month per user; $18.00/month when paid yearly (promotional price, first year only, offer runs July 1 to December 31, 2026; regular price $21.00/month)
• Microsoft 365 Copilot $30 /month per user, billed annually

Copilot Chat is included with an eligible Microsoft 365 subscription. A limited free version of Copilot is also offered. Business plans have a one-month free trial; the trial converts to a paid subscription and requires a credit card.

Capabilities and integrations