General AI Assistants

ChatGPT Review: Features, Pricing & Use Cases

ChatGPT answers questions, writes, creates images, and completes work and code, with paid plans adding advanced reasoning models.

What it does

The free plan includes unlimited text chats with GPT-5.6 Luna, with limited image creation, voice chats, deep research, and memory. Paid tiers (Go, Plus, Pro) add more image creation; Plus and Pro also expand deep research and add advanced reasoning models with GPT-6. Projects are available on every plan, and scheduled tasks start on Go.

Key features

  • Text chat Unlimited everyday text chats on the free plan, subject to abuse guardrails.
  • Image generation Creates images from prompts; free users get limited, slower generation, while paid plans add more complex, faster, and on Pro unlimited image creation.
  • Deep research Runs multi-step research, limited on Free/Go, expanded on Plus, and maximized on Pro.
  • Voice and video chat Supports voice conversations, with more voice chats and voice-with-video available starting on the Go plan.
  • Codex coding access Provides coding assistance through Codex, limited on Free and Go, with expanded usage on Plus and Pro.
  • Memory across chats Remembers context and past chats, limited on Free and expanded on Plus and Pro.
  • Projects, scheduled tasks, and custom GPTs Projects are available on every plan, scheduled tasks start on Go, and custom GPTs are listed on Plus and Pro.
  • ChatGPT Work A workspace feature limited to the desktop app on Free/Go, expanding to desktop, web, and mobile on Plus and Pro.

What marketers use it for

  • Getting answers to everyday questions with free, unlimited text chat
  • Writing and drafting content within the assistant
  • Generating images from prompts, with higher-quality, faster output on paid plans
  • Running multi-step research and saving cited reports
  • Using Codex for coding tasks inside ChatGPT

Pricing plans

  • Free Free
  • Go $8 /month
  • Plus $20 /month
  • Pro $100 /month starting price ("From"); choice of 3 usage tiers
  • Business Not listed priced per user per month; monthly and annual plans; starts at 2 users
  • Enterprise Not listed contact sales

Business and Enterprise are priced per user per month; Enterprise requires contacting sales.

Capabilities and integrations

Does

Image GenerationWorkflow AutomationAI AgentTeam Collaboration

Works with

Web AppMobile AppDesktop App

Sources

Every fact on this page was taken from these pages of the official site. "Not listed" means the site didn't publish it on the pages we checked.

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