Magic Hour Review: Features, Pricing & Use Cases

What it does

Magic Hour is a platform that brings AI video generation, image creation, editing and production APIs into one workflow. Some core tools can be tried free without signing up. It offers over 100 tools, 10,000+ templates and a REST API with SDKs, and sells paid Creator, Pro and Business plans.

Key features

• Text to video Describes a scene and generates a video clip from it.
• Photo animation Animates an uploaded photo with motion.
• Image generation Creates images from text prompts.
• Talking photo Adds audio to a portrait to create a talking video.
• Templates A library of over 10,000 templates.
• REST API and SDKs Generates videos and images through a REST API with SDKs for four languages.

What marketers use it for

• Create campaign assets at scale for teams and agencies.
• Create social content and everyday creation.
• Personalize image and video content with a reusable workflow.

Pricing plans

• Creator $19 /month $12 per month when billed yearly ($144 billed yearly)
• Pro $39 /month $25 per month when billed yearly ($300 billed yearly)
• Business $99 /month $66 per month when billed yearly ($792 billed yearly)

Prices in USD on the pricing page; the monthly list price is shown struck through next to the yearly-billing monthly rate. The page also sells separate credit packs. Free plan is described in the FAQ; the pricing page lists only paid subscription plans. Enterprise pricing is available on request.

Capabilities and integrations