HeyGen Review: Features, Pricing & Use Cases

What it does

HeyGen generates videos from a text prompt or script using AI avatars and lets users edit them through a text-based editor. It translates existing or generated videos into 175+ languages while cloning the speaker's voice and syncing lip movements. The platform supports team collaboration through comments, tagging, and multi-user editing, and offers a developer API for building video generation into other products. Plans range from a free tier through paid Creator, Pro, and Business plans, plus a custom Enterprise plan.

Key features

• AI Avatars Creates business presenters and custom AI avatars with consistent identity across videos.
• Prompt-to-video generation Generates a finished video from a typed idea or script without filming.
• Video translation Translates videos into 175+ languages and dialects while syncing lip movements to the new audio.
• Voice cloning Preserves a speaker's tone and delivery when a video is translated into another language.
• PPT/PDF to video Converts slides from a PowerPoint or PDF into video scenes with an AI avatar and voiceover.
• Team collaboration Supports team review of videos through comments, tagging, and multi-user editing.
• Developer API Provides APIs for video generation, translation, and lip-sync so developers can build video creation into other products.

What marketers use it for

• Create personalized sales outreach videos for different prospects.
• Produce online learning courses, lectures, and tutorial videos with AI avatars.
• Localize marketing videos across many international markets.
• Translate existing videos into other languages while preserving the original speaker's voice.

Pricing plans

• Free Free
• Creator $29 /month $24/month if you pay annually
• Pro $49 /month starting tier; higher tiers have more monthly credits
• Business $149 /month plus $20/seat/month for additional seats
• Enterprise Not listed Contact Sales

The Free plan includes up to 3 videos per month and limited trial access to premium features. Paid plans include a monthly credit allocation.

Capabilities and integrations