Canva Review: Features, Pricing & Use Cases

What it does

Canva is a design platform for creating social media posts, videos, and presentations with AI tools. It offers photo editing features such as one-click background removal and an AI photo editor, along with video tools including a trimmer and a text-to-video AI generator. A free plan is available, and paid Pro plans start at US$144 per year, with Business plans adding collaboration and team admin tools.

Key features

• Background Remover Removes the background from an uploaded image automatically.
• AI Photo Enhancer (Upscale) Uses AI to fix dark, blurry, or oversaturated photos and increase image quality.
• AI Photo Editor Edits or replaces parts of a photo, including its background, from a text prompt.
• Video Trimmer Trims, splits, or cuts uploaded video clips online.
• Online Video and Screen Recorder Records webcam video or the user's screen and adds the recording to a design.
• AI Avatars and Dubbing Turns a photo into a talking-head presenter and can dub existing videos into other languages.
• Text to Speech Converts written text into spoken AI voiceovers for videos, ads, and presentations.

What marketers use it for

• Create AI-generated social media posts, videos, and presentations.
• Schedule social media content across platforms from within the design tool.
• Generate voiceovers for ads, presentations, and podcasts without recording audio.
• Produce AI avatar videos with a script delivered in multiple languages for marketing content.

Pricing plans

• Free Free for one person
• Pro $144 /year for one person
• Business $250 /year per person
• Enterprise Not listed contact sales for pricing

Capabilities and integrations