Adobe Firefly Review: Features, Pricing & Use Cases

What it does

Adobe Firefly is an AI creative studio for generating images, video, and audio using more than 30 AI models. Its tools include generative fill, background extension, object removal, and text-to-dialogue speech generation, and it offers a dedicated style category for marketing and social content. A free plan is available, and paid plans start at US$9.99/mo for Firefly Standard.

Key features

• AI Image Generator Creates images from a written text prompt using a choice of AI models.
• AI Video Generator Turns an existing image into a video, or generates video from a prompt.
• Generative Fill Adds or changes details inside an existing image.
• Expand/Extend Image Extends an image's background or canvas beyond its original border.
• Remove Object Erases unwanted elements from a photo.
• Upscale Image Enhances low-resolution images to increase their quality.
• Generate Speech Generates spoken dialogue from written text.
• Generate Music Creates music by choosing a style, mood, and tempo.

What marketers use it for

• Generate marketing and social media images from a text prompt.
• Turn a still product or campaign image into a video.
• Remove unwanted objects from a photo before publishing it.
• Generate voiceover dialogue or background music for video content.
• Extend an image's background to fit a new layout or aspect ratio.

Pricing plans

• Free Free
• Firefly Standard $9.99 /month Cancel anytime, no fee
• Firefly Pro $19.99 /month
• Firefly Pro Plus $49.99 /month 30% off for 12 months, promotional first-year price shown as US$34.97/mo
• Firefly Premium $199.99 /month 30% off for 12 months, promotional first-year price shown as US$139.91/mo

Capabilities and integrations