Microsoft Clarity Review: Features, Pricing & Use Cases

What it does

Clarity is a free user behavior analytics tool that helps understand how users are interacting with a website through session replays and heatmaps. It watches user sessions to uncover where people get stuck and why, and shows heatmaps of where users click, scroll and drop off. AI summaries give clear takeaways with one click, and an AI chat feature turns questions into instant, data-backed answers. It also tracks how a brand's content is cited in AI experiences and which pages perform best.

Key features

• Session Recordings Lets users watch recordings of real visitor sessions to find where people get stuck and why.
• Heatmaps Shows where visitors click, scroll and drop off on a page.
• AI Summaries Summarizes key behavior takeaways and trends across a page with one click.
• AI Chat Answers questions about the analytics data in a chat interface.
• AI Visibility Tracks when a site's content is cited in AI experiences, which queries drive those citations, and which pages perform best, and identifies which AI bots crawl the site.
• Brand Agents An AI assistant that represents the brand and guides shoppers on the site, personalized with Clarity's behavioral data.
• Mobile App Analytics SDK A lightweight SDK for tracking app behavior on Android, iOS, Flutter and React Native.

What marketers use it for

• Finding where visitors get stuck or drop off on a website to fix friction points.
• Comparing page versions with heatmaps to see what layout or content changes worked.
• Monitoring when and how a brand's content is cited by AI answer engines.
• Guiding on-site shoppers toward a purchase with an AI brand agent.
• Tracking mobile app user behavior with a lightweight SDK.

Pricing plans

• Clarity Not listed Positioned as free forever with no limits on traffic.

Capabilities and integrations