Mailchimp Review: Features, Pricing & Use Cases

Key features

• Email Marketing Lets users design and send personalized email campaigns.
• Marketing Automation Flows Automates marketing campaigns based on customer behavior.
• Generative AI Uses AI to generate marketing copy for campaigns.
• Subject Line Helper Gives writing feedback to help create more compelling email subject lines.
• Landing Pages Lets users build standalone landing pages without a separate tool.
• Predictive Demographics Estimates audience age and gender data to help build more personalized campaigns.
• A/B Testing Tests and optimizes email campaign variations.

What marketers use it for

• Automating welcome series, purchase follow-ups, and win-back email campaigns based on customer behavior.
• Building standalone landing pages for campaigns and lead capture.
• Sending order confirmation and other transactional messages after a purchase.
• Recovering abandoned ecommerce carts with automated reminder emails.
• Segmenting an audience to send more targeted email campaigns.

Pricing plans

• Free Free for under 250 contacts
• Essentials Not listed no price shown on the pricing page
• Standard $20 /month starts at $20/month; price depends on audience size
• Premium Not listed no valid price shown; Request Demo
• Pay As You Go Not listed buy email credits as needed instead of a recurring charge

Standard includes a free 14-day trial. Businesses with 10,000+ contacts can save 15% on their first 12 months.

Capabilities and integrations