Sales & Lead Generation
Clay Review: Features, Pricing & Use Cases
Go-to-market platform for enriching lead and account data from 150+ providers and running outbound and CRM workflows.
Key features
- Data enrichment Finds and enriches data from 150+ third-party providers.
- Waterfall enrichment Runs multi-provider waterfalls to enrich records.
- Claygent AI agent with web research access that generates custom data points.
- Buying signal tracking Tracks job changes, promotions, new hires, company news and social signals.
- Email sequencing Sends emails through Clay's own sequencer or a sequencing integration.
- Ad audience push Sends ad audiences to LinkedIn and Meta.
What marketers use it for
- Enrich and score inbound leads and route them to reps.
- Personalize outbound cold email with enriched account data and intent signals.
- Turn top CRM accounts into ad campaigns on LinkedIn, Meta and Google Ads.
Pricing plans
- Free Not listed Includes 500 actions/mo
- Launch $185 /month starting price; $167/month when billed annually
- Growth $495 /month starting price; $446/month when billed annually
- Enterprise Not listed Custom pricing with annual commitment
Launch and Growth prices are starting prices for the base tier; usage can be expanded anytime at higher cost.
Capabilities and integrations
Works with
Built for
Sources
Every fact on this page was taken from these pages of the official site. "Not listed" means the site didn't publish it on the pages we checked.
- clay.com/pricing October 2, 2026