OpenAI’s GPT Store gives marketers a more accessible way to find and use custom GPTs for specific workflows. Marketers can use customized GPTs for repeatable use cases without rebuilding prompts from scratch each time. … Read more

At Google Marketing Live 2023, Google introduced conversational AI features for Google Ads to support campaign creation and asset generation. The feature aims to simplify parts of the advertising setup process. … Read more

In September 2023, Google Bard introduced Extensions, now part of Gemini, to connect the assistant with supported Google services. For marketers, these integrations can support research, content planning, and workflow tasks. … Read more

OpenAI announced DALL-E 3 as a newer version of its text-to-image model, designed to follow prompts with more nuance and detail. For marketers, image generation can reduce production time for concept visuals and campaign assets. … Read more

Anthropic offers paid Claude plans for users who need higher usage limits than the free tier. Claude Pro remains the regular paid plan, while Claude Max offers substantially higher usage for heavy users. … Read more